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Published on June 03, 2013

Powerful television ads encourage Binghamton residents to quit smoking


UHS News Release
Release:  Immediately
Contact:  Jon Tooley, 762-2336 or community_relations@uhs.org
June 3, 2013

Powerful television ads encourage Binghamton residents to quit smoking


The U.S. Centers for Disease Control and Prevention (CDC) is airing a series of powerful television ads that feature real people living with the effects of smoking-related diseases --- the same diseases that (your city/region) residents suffer with as well.  The ads are funded by the Affordable Care Act’s Prevention and Public Health Fund. The CDC has added additional coverage of the ads in our local area to ensure that more smokers see the important messages that can save lives.  The ads recommend that smokers contact their doctors for assistance with quitting.  More than 25,000 New Yorkers die every year from smoking-related diseases.

“These ads are sobering, but they save lives,” said Lisa Singleton, Registered Nurse and Certified Tobacco Treatment Specialist of Team ACT Tobacco Cessation Center.  “The ads prompt smokers to quit tobacco use and encourage them to reach out for assistance which is free from the New York State Smokers’ Quitline.  Smokers can also speak with their doctor who can provide counseling and recommend medications which increase the chance of successfully quitting.”

“We need ads like this to counter the roughly $1 million dollars a day spent in New York State by the tobacco industry to encourage smoking,” said Singleton. The marketing in stores, price discounts, and other marketing strategies weaken the resolve to stop smoking and have a negative impact on youth smoking.

Team ACT is one of 19 Tobacco Cessation Center’s under the direction of the New York State Tobacco Control Program. They are located at UHS Stay Healthy in the Oaskdale Mall. Team ACT is staffed with a team of Tobacco Treatment Specialists that educate physicians and providers in a 5 county area: Broome, Tioga, Tompkins, Cortland and Chenango. Team ACT also offers free and confidential telephone counseling calls with individualized quit plans.

The messages in the ads are emotional and describe life-changing illnesses and disabilities including chronic obstructive pulmonary disease (COPD), heart disease, amputation, complications from diabetes and cancer.  Smokers and non-smokers exposed to second-hand smoke tell their stories.

Some of the stories in the ads include:

• Tiffany, a mother who quit smoking so she would see her daughter turn 17.  She lost her own mother to lung cancer before she turned 16.
• Bill, a 40-year old diabetic whose smoking lead to blindness in one eye, heart surgery and amputation of one leg.
• Michael, a grandfather with COPD, struggling to tell his grandson he is dying.

According to the CDC, last year’s national campaign with similar ads, greatly increased calls to quitlines around the country demonstrating that people are trying to quit smoking after they see the ads.

The ads are funded by the Affordable Care Act’s Prevention and Public Health Fund and are running across the country on television, radio, billboards, online, and in theaters, magazines and newspapers.

For cessation assistance in (your region or city), speak with your doctor or contact the New York State Smokers’ Quitline at 1-866-NY-QUITS (1-866-697-8487)

For more information on the ads, including profiles of the former smokers featured in the ads, visit www.cdc.gov/tips.

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